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Ex-UB honcho to develop wine value chain
Vallee de Vin, maker of the premium Zampa brand of wines, is looking at investing upto Rs 35 crore on expansion as well as verticalisation by offering a range of services centred around the core business of wine manufacturing. Ravi Jain, chief executive officer of the Sanjegaon, Nashik-based vineyard, said that the company has a horizon of upto three years to raise the amount.

Fertiliser crisis grips rabi cropping in MP
Madhya Pradesh is once again facing acute fertiliser shortage this rabi season, Chief Minister Shivraj Singh Chouhan has told the Centre. Soon after sowing wheat and other rabi crops urea was needed during the first watering, growers said, adding that fertiliser dealers hoarded and indulged in black-marketing to mint money from them. A few years ago, the state had faced a severe urea crisis, which had even triggered violence in some areas.

News of the day

'Inflation has become a bigger concern'
Sidhartha / Mumbai October 28, 2009, 0:06 IST
Public Relations

Dish TV unveils new brand identity

DTH player Dish TV today unveiled a new brand logo and TV commercials featuring brand ambassador Shahrukh Khan as part of its Rs 30-crore brand restructuring plan. - Clear signal - Dish TV: Timely move - Media deals in circulation - Dish TV announces pricing of GDR offering - DTH industry: A glimpse of profits at last! - DTH sparks new row between producers and multiplexes The 360-degree campaign will have multiple platforms like television, out-of-home, print and digital media. "Our new brand identity is progressive, dynamic and contemporary. It revolves around "Ghar Aayi Zindagi" and positions the brand around emotional values," Dish TV Chief Operating Officer Salil Kapoor told reporters here. The campaign had a total budget of Rs 30 crore, he added. The DTH brand, which has about 6.3 million subscribers, has moved from its "Santusht" campaign (where the aim was to educate masses to demand for more than basic cable services) to connecting with the masses. "After Santusht, we had the "Sabse Zyaada" campaign, which promised the customer the widest channel bouquet as well as advanced active services," he said. The new campaign has been designed by Mccann Erickson and the TVCs have been directed by film maker Anurag Basu.


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