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Resurgence of the brand mascot
Vodafone’s much talked about Zoozoos were in the news again. This time round it was thanks to a merchandising tie-up with Shoppers Stop. Now Zoozoo fans had the opportunity to bring the fictional, winsome characters back into their lives, as a part of their apparel and attitude. Thinking back to the release of the Vodafone Campaign during the IPL, the response and stir created seemed almost unprecedented. By the time the first few ads were on air, Zoozoos had mutated from television screens to laptop wallpapers, editorial features, mobile screen savers and facebook wall posts and fan pages. The campaign managed to convert consumers into fansumers, i.e. endorsers and subscribers to the brand.

Gold crosses 17K on global cues, marriage season demand
Gold prices surged by Rs 100 to Rs 17,100 per ten gram in the bullion market here today on sustained buying by stockists and jewellers to meet the marriage season demand and as investors increasingly are moving funds from the dollar into higher-yielding assets.

News of the day

Oil prices back above $83
Oil prices were back above $83 in Asian trade today as a cold snap across the northern hemisphere powered higher demand for heating fuel, analysts said.
Small Business

Letters: Pitch pains

This refers to “Reverse swing at Kotla”, December 29. The Kotla pitch was declared unfit because of uneven bounce. Nothing could be more shameful than this for India as far as cricket is concerned, and the Board of Control for Cricket in India (BCCI) — the world’s richest cricket board — should be ashamed of the incident. Just the resignation of Daljeet Singh, Sunil Dev and Chetan Chauhan will not serve the purpose. - No insurance payment for abandoned Kotla match - IPL 3 to begin on March 12 - Modi to remain IPL chairman till 2012 - BCCI shifts 2nd ODI to Nagpur due to security reasons - Telangana crisis puts India-Sri Lanka Vizag ODI in jeopardy - BCCI extends Sahara"s contract as team sponsor What is shocking is that despite knowing very well that the Kotla pitch has attracted criticism from various quarters in the past few months during the Champions League and India-Australia series, the Delhi and Districts Cricket Association (DDCA) and the BCCI did not pay heed to the warnings. They allowed an international match to happen on a newly-laid pitch without having conducted some practice matches on it to assess its quality. Bal Govind, Noida


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